Print on Demand has created an unparalleled low-risk business opportunity, but when starting a POD business, sellers always have to face lots of problems, some of them are choosing the niche, partners and design. Let’s see what these problems are!
Choosing the niche
This is the first and most important thing to consider when starting POD business. Even if you are a small seller or a big team, it can be a much bigger problem down the line if you haven’t found your niche yet.
You don’t have to always follow the best selling trends of the month. Go for something that you personally know a lot about, for example your interests, your hobbies… which you may understand the market most.
Partners here are the suppliers, the shipping companies or the fulfillment service provider. Finding reliable partners will help you minimize risks, if your partner cannot fulfill your products in time or the print effect is bad, you may lose your customers.
You have to do lots of research, talk to each supplier to find the best one, or you can choose a POD platform like BurgerPrints which provides solutions and fulfillment service for POD sellers.
How to create unique designs or what designs can sell is another problem with sellers. To make your store more competitive, your designs must be truly high standard.
There are many places to get the design ideas such as Pinterest, Google Trends, Stock Photo Sites or even spy tools. Success in Print on Demand is all about testing and finding new designs, keep creating as many designs as you can in order to consistently find winners. Remember following trends, targeting niches, and being relevant to your target audience at the right time.
Print on demand business is still an outstanding business opportunity, think about the above problems and just give it a go.